
I digress. As usual. The trick is, of course, to know your target audience, or "mark". If you're selling an astronomical telescope, simply post a picture of the instrument with a human beside it to give an idea of scale. Shortly before a major astronomical event.
* $150. That's only £75. Weeps *
If you're selling a small car, make it seem larger by getting a small person to pose beside it, or better still, inside it.
And if you're selling a generator: again, put someone in the picture near it, so that the buyer knows just how big they are. It is.

Is it just me or is it hot in here?