In the latest twist to the price war between rival low-cost airlines, EasyJet has announced that passengers will henceforth be asked to fly the aircraft themselves.
This is seen by many as a response to RyanAir's cost-cutting plans to make passengers carry on their own luggage, on top of paying to use the toilet and sick bags.
Market analyst Paul Madeupname said, "This is a response to RyanAir's cost-cutting plans to make passengers carry on their own luggage, on top of paying to use the toilet and sick bags.
"Airline pilots earn significantly more than baggage handlers, so cutting them out of the equation should save the airline hundreds of pounds."
EasyJet boss Stelios Haji-Ioannou explained, "We've seen in the movies time and time again that when one or both pilots are incapacitated by food poisoning, terrorists or motherfucking snakes, there is always someone on board with no flying experience whatsoever who is able to land the plane safely, albeit with help from a retired alcoholic Air Force pilot drafted in to the control tower and sobered up with strong black coffee. This is simply extending that principle to cover takeoff and cruising, where an autopilot does most of the work anyway.
"Of course this begs the question of who is going to shag the stewardesses, but I'm sure our male passengers will be glad to fill the gap, as it were."
RyanAir is expected to confirm in the next few days that it will retaliate by requesting passengers to bring their own allocation of airplane fuel to the airport with them. And pay to have it checked in.
British Airways has denied suggestions that it plans to remove all the seats from its 2000-strong fleet and pack the passengers in like sardines "until August at the earliest".
Air France is said to be reviewing its own procedures after hitting "teething troubles" with a similar policy to EasyJet's this week, where passengers were offered the chance to "have a go" at the controls for $50 per 20 minutes while the pilots slept off a hangover.